> ## Content Index > Fetch the complete content index at: https://www.masscomglobal.com/llms.txt > Use this file to discover other available public pages before exploring further. # Advertise in WirtschaftsWoche: Reach Germany's Business Decision-Makers and Investors in Print and Online - URL: https://www.masscomglobal.com/advertise-in-wirtschaftswoche-reach-germanys-business-decision-makers-and-investors-in-print-and-online/ - Published: 2026-10-22T14:28:02.000Z - Updated: 2026-10-23T08:39:07.000Z - Description: How to advertise in WirtschaftsWoche, Germany's weekly business magazine, in print and on wiwo.de. - Author: Prathish Cherian - Tags: Media plans, Print + Online, Premium Buyers, Business & Investments, Germany, WirtschaftsWoche, Global Publication, Europe Publications, Germany's Prime, German [![Advertise in WirtschaftsWoche: reach Germany's business and investor readers](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/wirtschaftswoche-banner-logo.png)](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) ![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/WiWo_07_Imobilienaltas_online_Werbung_pur.jpg) ## **Advertise in WirtschaftsWoche: What Brands Need to Know** **Advertise in WirtschaftsWoche** to reach German executives, medium-sized company leaders and private investors through the country's leading weekly business magazine. Business strategy, personal finance, wealth building and leadership sit at the centre of the title, so your message appears among readers who make investment decisions at work and at home. For global advertisers, WirtschaftsWoche is a direct route into the German business and investor community. Print, wiwo.de, newsletters and events can be planned together, with German-language creative throughout. This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you. ## **Why WirtschaftsWoche Works for Investors and High-Net-Worth Readers** 01 Decision-maker readership The title reaches 283,000 decision-makers in the LAE 2025 study, a strong base for business-to-business and investor campaigns. 02 Investment mindset Readers make investment decisions in their professional roles and as private consumers, which suits wealth, banking and property. 03 Print with a wider brand Newsletters, podcasts, special publications and events extend a campaign beyond the weekly issue. ![WirtschaftsWoche reader persona infographic: who reads WirtschaftsWoche, typical roles, income, age and attributes of its business and investor audience in Germany](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/wirtschaftswoche-persona.png) Who reads WirtschaftsWoche: reader persona for business and investor audiences in Germany. ![WirtschaftsWoche media insights infographic: reader profile, geographic coverage and reach for business and investor audiences in Germany](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/wirtschaftswoche-insights.png) WirtschaftsWoche media insights: reader profile, coverage and reach for business and investor audiences in Germany. WirtschaftsWoche website wiwo.de [Visit WirtschaftsWoche website](https://www.wiwo.de/?ref=masscomglobal.com) --- ## **Media Intelligence: Reaching Investors and High-Net-Worth Readers in Germany** ### **Why WirtschaftsWoche Matters in Germany** WirtschaftsWoche is Germany's weekly business magazine, published in print on Fridays. Its rate card for 2026 describes the readership as Germany's business elite and decision-makers from medium-sized companies, mainly in executive positions, with above-average wealth. The title was named European Magazine of the Year in 2024, according to its 2026 rate card, a mark of its standing in the European magazine industry. ### **What the Published Data Says About the Audience** - **Paid circulation.** 90,733 copies, including 60,138 subscriptions (IVW II/2025). - **Distributed circulation.** 100,458 copies (IVW II/2025). - **Readers.** 522,000 readers (MA 2025/II). - **Decision-makers.** 283,000 readers in the decision-maker study (LAE 2025). - **Reader profile.** Predominantly aged 30 to 59, in executive positions, with above-average wealth (WirtschaftsWoche rate card, 2026). ### **A Media Planner's View: Where to Place** Use WirtschaftsWoche as the lead placement for German executives, Mittelstand leaders and investors. The Friday print issue is the premium environment for brand, corporate and wealth messaging, and the right-hand pages and double pages near the front of the magazine carry the strongest attention. Add wiwo.de and the newsletters to build frequency around the print date, and use loose or bound-in inserts when the campaign needs more room for a story. German-language creative is the standard for the market. ### **Masscom Expert Recommendation: Why Advertise Here** WirtschaftsWoche, known as WiWo, is the German business weekly for the Mittelstand and corporate decision-makers. For banks, wealth managers, property developers, technology, automotive and luxury brands it delivers an audience of leaders with above-average wealth in a trusted editorial environment. **How we would use it.** We would anchor a campaign in the Friday print issue with a premium right-hand page or double page, extend it on wiwo.de and in the newsletters, and use special publications or events for premium launches. Creative should be in German. **Our guidance.** Germany is a large market, so we plan WirtschaftsWoche as the core business and investor placement and decide the supporting titles and regions from your brief. ### **How We Would Run Your WirtschaftsWoche Campaign** We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that. The rest is ours to handle: creative adapted for German, the insertion booked and proofed, and reporting once the advertisement has run. --- ## **Where Can Your Brand Appear in WirtschaftsWoche?** - **Print display.** Full, half and third page formats and double pages in the weekly magazine. - **Premium positions.** Right-hand pages, cover positions and first double page. - **Inserts.** Loose, bound-in and glued inserts for campaigns that need more space. - **Digital.** wiwo.de, newsletters and podcasts planned alongside print. - **Events and specials.** Special publications and events for premium launches. Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates. --- ## **Why Advertise in WirtschaftsWoche?** WirtschaftsWoche gives global advertisers a confident route to German executives, Mittelstand leaders and investors. With 283,000 decision-makers among its readers (LAE 2025) and a readership with above-average wealth, it is a core placement for premium and investor-facing brands. ### **Key Reasons Advertisers Choose It** 1. **A decision-maker audience.** 283,000 decision-makers read the title (LAE 2025). 2. **An investment mindset.** Readers decide on investments at work and privately. 3. **A full brand ecosystem.** Print, website, app, newsletters, podcasts and events work together. --- ## **Book WirtschaftsWoche Through Masscom Global** Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for WirtschaftsWoche. ✅ **Placement guidance across print and digital** ✅ **Creative and localisation support** ✅ **Coordination with airport, OOH and digital media** ✅ **Reporting once your placement is live** [**Book a Free Strategy Call**](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) --- ## **Frequently Asked Questions** ### **How do I advertise in WirtschaftsWoche?** Our expert team at Masscom Global plans and books WirtschaftsWoche placements. Share your objective, budget and dates, and we handle formats, creative adaptation and scheduling. ### **Does WirtschaftsWoche reach high-net-worth individuals and investors?** Yes. The title reaches business leaders with above-average wealth who make investment decisions at work and privately, including 283,000 decision-makers (LAE 2025). That makes it a strong fit for private banking, wealth, property and premium brands. ### **Where should I advertise to reach investors in Germany?** WirtschaftsWoche is the leading business weekly and the core placement for investor and executive audiences. Our expert team at Masscom adds supporting channels such as airport media in Frankfurt and Munich when the brief calls for it. ### **Should I choose print or wiwo.de?** Print on Fridays gives a premium weekly environment, and wiwo.de, the app and newsletters add frequency. We usually combine them. ### **How much does WirtschaftsWoche advertising cost?** Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief. ### **Do you handle German creative?** Yes. Our expert team at Masscom Global coordinates German localisation of your creative and can combine WirtschaftsWoche with airport and out-of-home media in Germany.