Every December 31st, more than 1.5 billion viewers across 200+ countries turn their attention to a single place: Times Square, New York City.
As the ball drops and the world celebrates, one thing is guaranteed—your brand can be part of the most-watched moment of the year. This is more than a media buy—it’s cultural relevance, global exposure, and an unforgettable brand statement all in one.
With only 3 exclusive billboard placements remaining, this is your rare opportunity to own the biggest media moment of 2025/2026.
Book Your Free Expert Consultation Today
A Global Advertising Stage Unlike Any Other
Prime Location: One Times Square
Positioned on the building where the world-famous ball drop takes place, this location delivers unrivaled visibility both on-site to millions in New York and to billions across international TV broadcasts and digital streams.
Campaign Duration:
4-week flight, including New Year’s Eve week—building momentum toward peak visibility during the countdown.
Massive Global Reach:
- Over 1.5 billion global impressions
- Viewership in 200+ countries
- Millions watching live on-site in Times Square
What’s Included in the NYE Times Square Billboard Package
Multi-Screen Brand Domination
This high-impact opportunity includes access to multiple large-format digital screens on and around One Times Square—ensuring your message is visible from every angle and every camera.
Key Features:
- Primary Billboard at One Times Square – The screen directly beneath the ball drop, seen by every major broadcast network
- Bonus Coverage on Adjacent Screens – Additional placements at strategic angles included as added value, extending your visual footprint
Value-Added Inclusions
- Complimentary additional billboard placements on nearby faces of the building
- High-quality sizzle video of your campaign in action—ideal for PR, internal comms, social, and brand archives
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Three Strategic Advantages of Times Square NYE Advertising
1. Unmatched Global Attention in a Single Moment
The world is watching—and your brand becomes part of a global ritual, receiving real-time attention and lasting emotional impact.
2. Cultural Credibility and Brand Association
Being seen at Times Square on NYE is more than visibility—it's a badge of prestige. Your brand becomes part of a moment synonymous with celebration, hope, and new beginnings.
3. Multi-Angle Billboard Coverage in a Single Package
With the inclusion of bonus placements across key viewing angles, you’re not buying one billboard—you’re commanding an entire visual zone.
Who Should Advertise in Times Square on NYE?
This campaign is ideal for:
- Global lifestyle, luxury, and tech brands
- Entertainment and media properties launching in Q1
- Corporate announcements, IPOs, or brand repositioning
- Any company seeking cultural resonance with billions worldwide
Whether you're launching a new brand, entering a new market, or celebrating a major milestone—this is your chance to do it with maximum global attention.
Campaign Execution: Fast. Reliable. Guaranteed.
You're backed by a world-class global media planning team who ensures your message goes live smoothly and on time.
Included with every booking:
- Free expert planning and creative support
- Free monitoring and reporting once your campaign starts
- Fastest campaign activation available in the industry
- 100% campaign success rate guaranteed
Get Free Expert Assistance Now
Our global planners will help you craft the perfect NYE campaign
FAQs About Times Square NYE Advertising
How many placements are available?
Only 3 billboard packages are still available for NYE 2025/2026. Each includes a main screen and added value placements.
When does the campaign run?
The full package runs for 4 weeks, with a key emphasis on the week of New Year’s Eve.
Can I include video creative?
Yes. Digital billboards at Times Square support full-motion video content, delivering dynamic, high-engagement visibility.
What production support is provided?
We include a sizzle reel showcasing your campaign in action during the event. You can also access free assistance from our expert planners.
How quickly can I launch?
Planning can begin immediately. Our global media team is ready to fast-track your campaign for a seamless go-live.
Ready to Own the Countdown?
There are moments that make history.
There are campaigns that define brands.
This is both.
Only three brands will take the global stage this New Year’s Eve. Will yours be one of them?
Book Your Times Square NYE Campaign Today
We’ll help you build and launch your campaign—free expert assistance, fast activation, and guaranteed success.
