> ## Content Index > Fetch the complete content index at: https://www.masscomglobal.com/llms.txt > Use this file to discover other available public pages before exploring further. # Advertise in ThisDay: Reach Nigeria's Business and Investor Readers in Print and Online - URL: https://www.masscomglobal.com/advertise-in-thisday-reach-nigerias-business-and-investor-readers-in-print-and-online/ - Published: 2026-10-22T15:16:51.000Z - Updated: 2026-10-23T08:38:11.000Z - Description: How to advertise in ThisDay, the Nigerian national daily with a strong business section, in print and online. - Author: Prathish Cherian - Tags: Media plans, Print + Online, Premium Buyers, Business & Investments, Nigeria, ThisDay, Global Publication, Africa Publications, Nigeria's Prime, English [![Advertise in ThisDay: reach Nigeria's business and investor readers](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/thisday-banner-logo.png)](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) ![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/https--www.masscomglobal.com-advertise-in-thisday-reach-nigerias-business-and-investor-readers-in-print-and-online.webp) ## **Advertise in ThisDay: What Brands Need to Know** **Advertise in ThisDay** to reach Nigerian executives, investors and premium readers through a national daily published from Lagos since 1995\. Business sits at the top of its section list, next to politics, international news, education and lifestyle, so your message appears among readers who follow money and policy. For global advertisers, ThisDay is a direct route into Nigeria's commercial and professional community. Our expert team at Masscom Global plans and books the placements, from print display to the website, and aligns them with your wider media mix. This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you. ## **Why ThisDay Works for Investors and High-Net-Worth Readers** 01 A visible business section Business is the first section on the website, so finance and investor messaging sits beside relevant editorial. 02 National reach from Lagos The paper runs offices across Nigeria's states and the capital, giving advertisers a national platform. 03 Print and online together A daily e-paper and a full news site allow one plan to cover both formats. ![ThisDay reader persona infographic: who reads ThisDay, typical roles, income, age and attributes of its business and investor audience in Nigeria](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/thisday-persona.png) Who reads ThisDay: reader persona for business and investor audiences in Nigeria. ThisDay website thisdaylive.com [Visit ThisDay website](https://www.thisdaylive.com/?ref=masscomglobal.com) --- ## **Media Intelligence: Reaching Investors and High-Net-Worth Readers in Nigeria** ### **Why ThisDay Matters in Nigeria** ThisDay is a Nigerian national daily established in Lagos in January 1995\. Its website carries sections for Business, Politics, Nigeria, International, Health and Wellbeing, Education, Life and Style, Sport, Editorial and Column, and it offers a daily e-paper edition. That breadth gives advertisers the choice between a business-led environment and a general national one, depending on the brief. ### **What the Published Data Says About the Audience** - **Founding year.** The title launched in 1995 and is published from Lagos by ThisDay Newspapers Ltd (ThisDay website). - **National footprint.** The publisher lists offices across Nigeria's states, the Federal Capital Territory and abroad (ThisDay website, 2026). - **Section mix.** Business, politics, education, health and lifestyle sections draw professionals as well as general readers. ### **A Media Planner's View: Where to Place** Place investor, banking and corporate messages in or near the Business section in print, and run matching display on the website for daily frequency. For premium consumer and lifestyle brands, the Life and Style section and weekend positions are the right fit. Our team of media planners schedules around Nigeria's business calendar, including budget announcements, central bank decisions and major conferences in Lagos and Abuja, so the creative arrives when readers are most engaged with financial news. ### **Masscom Expert Recommendation: Why Advertise Here** ThisDay is a national daily with a pronounced business and finance emphasis, which makes it a natural platform for banking, wealth, property, energy, aviation and professional services brands that want to speak to senior and affluent Nigerians. The paper is read in boardrooms, government offices and finance houses in Lagos and Abuja. **How we would use it.** We would anchor a campaign in print display near the business pages, extend it through the website, and time bursts around budget cycles, results seasons and major investment events. Lifestyle and weekend positions suit premium consumer brands. **Our guidance.** We plan ThisDay as one part of a Nigeria mix, pairing it with airport and digital channels so the message reaches the same professional audience in several places. ### **How We Would Run Your ThisDay Campaign** We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that. The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run. --- ## **Where Can Your Brand Appear in ThisDay?** - **Print display.** Advertising in the national daily, including positions near the Business pages. - **Website.** Display placements on thisdaylive.com across business and news sections. - **E-paper.** The daily e-paper edition offers a digital reading route for the same issue. - **Lifestyle positions.** Life and Style content suits premium consumer and travel brands. Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates. --- ## **Why Advertise in ThisDay?** ThisDay combines a national footprint with a business section that leads its site, which suits advertisers who want to reach executives, investors and affluent professionals across Nigeria. Our expert team at Masscom Global builds the plan around your objective, from print to online. ### **Key Reasons Advertisers Choose It** 1. **A business-led national daily.** Business sits first among its sections, close to finance-minded readers. 2. **Lagos and Abuja reach.** Offices across the country support a national campaign. 3. **Print and digital.** Website and e-paper extend a print schedule. --- ## **Book ThisDay Through Masscom Global** Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for ThisDay. ✅ **Placement guidance across print and digital** ✅ **Creative and localisation support** ✅ **Coordination with airport, OOH and digital media** ✅ **Reporting once your placement is live** [**Book a Free Strategy Call**](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) --- ## **Frequently Asked Questions** ### **How do I advertise in ThisDay?** Our expert team at Masscom Global plans and books ThisDay placements. Share your objective, budget and dates, and we handle formats, positions and scheduling. ### **Does ThisDay reach high-net-worth individuals and investors?** Yes, in the way a national daily with a strong business section does: it is read by executives, company directors, professionals and investors in Lagos and Abuja. It works best for investor and premium messaging when planned beside its business pages. ### **Where should I advertise to reach investors in Nigeria?** ThisDay's Business section is a strong print and online position for investor audiences. We combine it with other channels so the message reaches the same readers repeatedly. ### **Is print or online better in ThisDay?** Print gives prestige and presence in the business pages, while the website adds daily frequency. We usually plan both. ### **How much does ThisDay advertising cost?** Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief. ### **Can you combine ThisDay with airport media in Nigeria?** Yes. Our team plans newspaper and airport placements together so premium travellers and business readers see a consistent message.