> ## Content Index > Fetch the complete content index at: https://www.masscomglobal.com/llms.txt > Use this file to discover other available public pages before exploring further. # Advertise in The Standard: Reach Hong Kong's Business and Investor Readers in Print and Online - URL: https://www.masscomglobal.com/advertise-in-the-standard-reach-hong-kongs-business-and-investor-readers-in-print-and-online/ - Published: 2026-10-22T15:08:17.000Z - Updated: 2026-10-22T15:08:17.000Z - Description: How to advertise in The Standard, Hong Kong's English-language business daily, in print and online. - Author: Prathish Cherian - Tags: Media plans, Print + Online, Premium Buyers, Business & Investments, Hong Kong, The Standard [![Advertise in The Standard: reach Hong Kong's business and investor readers](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/the-standard-hk-banner-logo.png)](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) ## **Advertise in The Standard: What Brands Need to Know** **Advertise in The Standard** to reach Hong Kong's business professionals, investors and finance community through an English-language daily with a strong business focus. Hong Kong is an international financial centre, and an English-language title puts your message in front of the readers who work in and invest through it. For global advertisers, The Standard is a practical route into the Hong Kong business conversation without needing Chinese-language creative. Where a campaign also targets Chinese-reading audiences, our team can plan a Chinese adaptation alongside. This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you. ## **Why The Standard Works for Investors and High-Net-Worth Readers** 01 English-language business daily Business and finance news in English suits international advertisers targeting Hong Kong professionals. 02 Weekday frequency Published Monday to Friday, matching the working week of the financial community. 03 Print and online together The newspaper and thestandard.com.hk give both daily presence and digital reach. ![The Standard reader persona infographic: who reads The Standard, typical roles, income, age and attributes of its business and investor audience in Hong Kong](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/the-standard-hk-persona.png) Who reads The Standard: reader persona for business and investor audiences in Hong Kong. The Standard website thestandard.com.hk [Visit The Standard website](https://thestandard.com.hk/?ref=masscomglobal.com) --- ## **Media Intelligence: Reaching Investors and High-Net-Worth Readers in Hong Kong** ### **Why The Standard Matters in Hong Kong** The Standard is a Hong Kong daily newspaper in English, first launched in 1949 and published in tabloid format Monday to Friday. It became a free title in September 2007, which widened its distribution across the city's business districts and commuter points. A Hong Kong Audit Bureau of Circulations certificate recorded daily circulation of 200,450 in 2012, an older figure, and the title continues to publish in print and online today. ### **What the Published Data Says About the Audience** - **Daily circulation.** 200,450 (Hong Kong Audit Bureau of Circulations, 2012), an older figure shown for context. - **Free distribution.** Free to readers since September 2007, which supports broad pick-up across business areas. - **Publishing days.** Monday to Friday, in line with the working week. - **Reader type.** In our planning view, readers are English-reading professionals, executives and investors in Hong Kong's financial centre. ### **A Media Planner's View: Where to Place** Use The Standard for English-language reach to Hong Kong professionals, executives and investors. Business and finance positions suit banking, investment, insurance and property messages, while premium and travel brands benefit from the weekday commuter audience. Add the website for continuous presence and pair the title with a Chinese-language newspaper when the campaign must reach both language groups. Our team sequences the plan around financial results periods and major Hong Kong business events. ### **Masscom Expert Recommendation: Why Advertise Here** The Standard is a Hong Kong English-language daily with a business and finance emphasis, and for international brands it is an efficient way to reach the city's English-reading professionals, executives and investors. Banks, wealth managers, property developers, airlines and premium brands use English-language Hong Kong media because the audience is international and decision-focused. **How we would use it.** Combine print display with the website, focusing on business and finance positions for banking, investment, property and professional services. Use English creative as the base and add Chinese adaptation when the plan needs to reach Chinese-reading readers too. **Our guidance.** Our team decides the right print and digital balance, the best weekday positions and the language mix as part of the plan. ### **How We Would Run Your The Standard Campaign** We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that. The rest is ours to handle: creative adapted for English creative; Chinese adaptation available, the insertion booked and proofed, and reporting once the advertisement has run. --- ## **Where Can Your Brand Appear in The Standard?** - **Print display.** Advertising in the English-language daily, Monday to Friday. - **Business and finance positions.** Placements suited to banking, investment and property messages. - **Website.** Digital placements on thestandard.com.hk planned alongside print. Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates. --- ## **Why Advertise in The Standard?** The Standard gives investor and premium advertisers an English-language daily in one of the world's leading financial centres, with free distribution and an online edition. Our expert team at Masscom Global plans placements around your audience, timing and language needs. ### **Key Reasons Advertisers Choose It** 1. **English-language reach.** No translation is needed to reach Hong Kong's international business readers. 2. **Free distribution.** The title reaches readers across the city's business areas. 3. **Print and online.** Daily presence in print with digital extension on the website. --- ## **Book The Standard Through Masscom Global** Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Standard. ✅ **Placement guidance across print and digital** ✅ **Creative and localisation support** ✅ **Coordination with airport, OOH and digital media** ✅ **Reporting once your placement is live** [**Book a Free Strategy Call**](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) --- ## **Frequently Asked Questions** ### **How do I advertise in The Standard?** Our expert team at Masscom Global plans and books The Standard placements. Share your objective, budget and dates, and we will handle formats, creative and lead times. ### **Does The Standard reach high-net-worth individuals and investors?** Yes, in the way a Hong Kong English-language business daily does: its readers include executives, professionals and investors in a global financial centre. Our team plans it for banking, wealth, property and premium brands. ### **Where should I advertise to reach investors in Hong Kong?** The Standard is a strong English-language choice for business and investor audiences, and our team can pair it with a Chinese-language title and airport media for fuller premium coverage. ### **Should I choose print or digital in The Standard?** Print gives weekday presence across business areas and thestandard.com.hk extends reach and frequency. Our team usually plans them together. ### **How much does The Standard advertising cost?** Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief. ### **Do you handle Chinese-language creative for Hong Kong?** Yes. Our team coordinates Chinese adaptation so you can run English and Chinese campaigns side by side.