> ## Content Index > Fetch the complete content index at: https://www.masscomglobal.com/llms.txt > Use this file to discover other available public pages before exploring further. # Advertise in The Ken: Reach India's Business Decision-Makers and Investors Online - URL: https://www.masscomglobal.com/advertise-in-the-ken-reach-indias-business-decision-makers-and-investors-online/ - Published: 2026-10-22T14:18:32.000Z - Updated: 2026-10-23T08:39:18.000Z - Description: How to advertise in The Ken, India's subscription business publication, and reach its paying business readers. - Author: Prathish Cherian - Tags: Media plans, Print + Online, Premium Buyers, Business & Investments, India, The Ken, Global Publication, Asia Publications, India's Prime, English [![Advertise in The Ken: reach India's business and investor readers](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/the-ken-banner-logo.png)](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) ## **Advertise in The Ken: What Brands Need to Know** **Advertise in The Ken** to reach India's business leaders, investors and technology professionals through a subscription-funded publication built on in-depth reporting. Readers pay for it, which signals a committed and business-minded audience. For global advertisers, The Ken is an English-language route into India's tech, startup, healthcare and policy conversation. One creative version works throughout, and our expert team at Masscom Global plans how your brand appears alongside it. This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you. ## **Why The Ken Works for Investors and High-Net-Worth Readers** 01 Paying readers A subscription model attracts people who value business analysis. 02 Sector depth Coverage of technology, startups, healthcare, telecom and policy reaches specialist decision makers. 03 Corporate readership About 150 organisations held corporate subscriptions in 2021 (Reuters Institute, Sept 2021). ![The Ken reader persona infographic: who reads The Ken, typical roles, income, age and attributes of its business and investor audience in India](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/the-ken-persona.png) Who reads The Ken: reader persona for business and investor audiences in India. ![The Ken media insights infographic: reader profile, geographic coverage and reach for business and investor audiences in India](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/the-ken-insights.png) The Ken media insights: reader profile, coverage and reach for business and investor audiences in India. The Ken website the-ken.com [Visit The Ken website](https://www.the-ken.com/?ref=masscomglobal.com) --- ## **Media Intelligence: Reaching Investors and High-Net-Worth Readers in India** ### **Why The Ken Matters in India** The Ken launched in India in October 2016 and publishes one in-depth story each weekday online, backed by newsletters and a podcast. It reported more than 30,000 subscribers in 2021 (Reuters Institute, Sept 2021), with coverage spanning tech, startups, healthcare, telecom and policy and, since 2020, Southeast Asia. ### **What the Published Data Says About the Audience** - **Subscribers.** More than 30,000 as of 2021 (Reuters Institute, Sept 2021). - **Corporate readers.** About 150 organisations held corporate subscriptions (Reuters Institute, Sept 2021). - **Reader mix.** Early readers came from startups and technology, widening later to students and other professionals (Reuters Institute, Sept 2021). - **Content cadence.** One story each weekday, plus newsletters and a podcast. ### **A Media Planner's View: Where to Place** Use The Ken to reach India's technology, startup and corporate decision makers who value analysis. It suits enterprise software, financial services, premium business services and investor-facing brands. We would combine it with Indian airport media and business events to cover the same executives on the move, planned from one brief. ### **Masscom Expert Recommendation: Why Advertise Here** The Ken suits advertisers who want depth rather than volume. Its readers are business people who choose to pay for long-form analysis, so premium, financial, enterprise and technology brands find an attentive audience. **How we would use it.** We would build partnerships around the newsletter and podcast formats and the website, aligned to sector coverage that matches your category. English creative is used as it stands. **Our guidance.** We design the brand association with The Ken's editorial style in mind, so your message fits its tone of analysis and depth. ### **How We Would Run Your The Ken Campaign** We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that. The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run. --- ## **Where Can Your Brand Appear in The Ken?** - **Website.** Placements around daily in-depth business stories. - **Newsletters.** Weekly and daily newsletters reach subscribers directly. - **Podcast.** An audio format that extends reach beyond the written story. Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates. --- ## **Why Advertise in The Ken?** The Ken reaches business readers who pay for in-depth reporting, with more than 30,000 subscribers reported in 2021 and corporate subscriptions across about 150 organisations. Our expert team at Masscom Global plans how your brand sits within that audience. ### **Key Reasons Advertisers Choose It** 1. **Engaged readers.** Subscribers choose to pay for business analysis. 2. **Specialist sectors.** Tech, healthcare, telecom and policy readers are in focus. 3. **Multiple formats.** Website, newsletters and a podcast widen the touchpoints. --- ## **Book The Ken Through Masscom Global** Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Ken. ✅ **Placement guidance across print and digital** ✅ **Creative and localisation support** ✅ **Coordination with airport, OOH and digital media** ✅ **Reporting once your placement is live** [**Book a Free Strategy Call**](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) --- ## **Frequently Asked Questions** ### **How do I advertise in The Ken?** Our expert team at Masscom Global plans and books placements with The Ken. Share your objective, budget and dates, and we handle formats and scheduling. ### **Does The Ken reach high-net-worth individuals and investors?** It reaches business leaders, investors and technology professionals who pay for analysis, a strong match for premium and financial brands. Our expert team at Masscom Global adds airport and event media to sharpen reach among wealthy audiences. ### **Where should I advertise to reach investors in India?** The Ken suits readers of startup and sector analysis, and we add Indian business titles and airport media for broader reach. Our expert team at Masscom plans these together from one brief. ### **Does The Ken offer newsletter and podcast placements?** It publishes newsletters and a podcast alongside its daily story, and we plan the right mix for your goal. ### **How much does The Ken advertising cost?** Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief. ### **Can I combine The Ken with airport media in India?** Yes. Our expert team at Masscom Global plans digital business media together with airport placements so executives see your message both online and in transit.