> ## Content Index > Fetch the complete content index at: https://www.masscomglobal.com/llms.txt > Use this file to discover other available public pages before exploring further. # Advertise in the Financial Post: Reach Canada's Business Leaders and Investors in Print and Online - URL: https://www.masscomglobal.com/advertise-in-the-financial-post-reach-canadas-business-leaders-and-investors-in-print-and-online/ - Published: 2026-10-22T13:54:58.000Z - Updated: 2026-10-23T08:39:50.000Z - Description: How to advertise in the Financial Post, Canada's English-language business newspaper, in print and on financialpost.com. - Author: Prathish Cherian - Tags: Media plans, Print + Online, Premium Buyers, Business & Investments, Canada, Financial Post, Global Publication, Americas Publications, Canada's Prime, English [![Advertise in Financial Post: reach Canada's business and investor readers](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/financial-post-banner-logo.png)](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) ## **Advertise in Financial Post: What Brands Need to Know** **Advertise in the Financial Post** to reach Canadian executives, business owners and investors through the country's best-known English-language business newspaper, built around companies, markets, energy, mining and the economy. For global advertisers, the Financial Post is a focused route into Canada's business and investor community. It is the business section of the National Post and its content is shared across Postmedia newspapers, which extends how widely a message can travel. This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you. ## **Why Financial Post Works for Investors and High-Net-Worth Readers** 01 Business-first brand Companies, markets and the economy are the focus, so advertising lands among relevant content. 02 Long track record Launched in 1907 and a daily tabloid since 1988, it is an established name in Canadian business. 03 Wider newspaper reach Its editorial is syndicated to other Postmedia newspapers, supporting a broader plan. ![Financial Post reader persona infographic: who reads Financial Post, typical roles, income, age and attributes of its business and investor audience in Canada](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/financial-post-persona.png) Who reads Financial Post: reader persona for business and investor audiences in Canada. ![Financial Post media insights infographic: reader profile, geographic coverage and reach for business and investor audiences in Canada](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/financial-post-insights.png) Financial Post media insights: reader profile, coverage and reach for business and investor audiences in Canada. financialpost.com [Open Financial Post website](https://www.financialpost.com/?ref=masscomglobal.com) Financial Post live website: Canada's business and investor news, shown for identification. Financial Post website financialpost.com [Visit Financial Post website](https://www.financialpost.com/?ref=masscomglobal.com) --- ## **Media Intelligence: Reaching Investors and High-Net-Worth Readers in Canada** ### **Why Financial Post Matters in Canada** The Financial Post is an English-language Canadian business newspaper, launched in 1907 as a weekly and a daily tabloid since 1 February 1988\. It serves as the business section of the National Post and publishes online at financialpost.com. Its editorial content is syndicated to other Postmedia newspapers through the Postmedia News Service, and the brand has included Financial Post Business, a monthly business magazine, and an annual Ten Best Companies to Work For feature. ### **What the Published Data Says About the Audience** - **Business section.** The Financial Post is the business section of the National Post. - **Syndication.** Editorial shared with other Postmedia newspapers via the Postmedia News Service. - **Magazine.** Financial Post Business, a monthly business magazine, is part of the brand's history. - **Online.** Content published at financialpost.com. ### **A Media Planner's View: Where to Place** Use the Financial Post for Canadian executives, business owners and investors, particularly in finance, energy, mining, technology and property. Print display in the business section suits corporate, banking and wealth messaging, timed around results and market news. Add financialpost.com for reach and flexibility. For a full Canadian business plan we pair it with other national and regional titles and airport media in the major cities. ### **Masscom Expert Recommendation: Why Advertise Here** The Financial Post is Canada's business newspaper brand, and for investor-facing and premium advertisers it is a natural base. Banks, wealth managers, resource and technology companies, property and luxury brands use business titles like this because the readers are the executives and investors they want. **How we would use it.** We would combine print display in the National Post with the Financial Post section, add financialpost.com for reach and timing, and use the monthly business magazine and special features for premium and corporate creative where the brief suits. **Our guidance.** Canada is a national market with strong regional business centres, so we set the city and title mix against your target audience in the plan. ### **How We Would Run Your Financial Post Campaign** We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that. The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run. --- ## **Where Can Your Brand Appear in Financial Post?** - **Print display.** Advertising in the Financial Post business section of the National Post. - **Website.** Digital placements on financialpost.com planned alongside print. - **Business magazine.** Financial Post Business, a monthly business magazine, is part of the brand's history. Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates. --- ## **Why Advertise in Financial Post?** The Financial Post gives global advertisers an established, finance-first environment to reach Canada's executives and investors, with print and online planned together by our expert team at Masscom. ### **Key Reasons Advertisers Choose It** 1. **Established business brand.** In market since 1907. 2. **Business section of a national paper.** Part of the National Post. 3. **Print and online.** The paper and financialpost.com work as one plan. --- ## **Book Financial Post Through Masscom Global** Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Financial Post. ✅ **Placement guidance across print and digital** ✅ **Creative and localisation support** ✅ **Coordination with airport, OOH and digital media** ✅ **Reporting once your placement is live** [**Book a Free Strategy Call**](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) --- ## **Frequently Asked Questions** ### **How do I advertise in the Financial Post?** Our expert team at Masscom Global plans and books Financial Post placements. Share your objective, budget and dates, and we will confirm formats and lead times. ### **Does the Financial Post reach high-net-worth individuals and investors?** Yes, in the way a business newspaper does: its readers are executives, business owners and investors who follow Canadian companies and markets, a strong base for wealth, banking and premium brands. Our expert team at Masscom builds the plan around your target profile. ### **Where should I advertise to reach investors in Canada?** The Financial Post is a leading English business option, and our expert team at Masscom pairs it with other Canadian titles and airport media depending on the brief. ### **Should I use Financial Post print or digital?** Print display in the business section carries authority with corporate readers, while financialpost.com adds reach and timing control. Our expert team at Masscom sets the mix against your goals. ### **How much does Financial Post advertising cost?** Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief. ### **Can the Financial Post be combined with airport media in Canada?** Yes. Our expert team at Masscom Global combines the Financial Post with airport and out-of-home placements so business travellers and investors see the message in the paper and on the ground.