> ## Content Index > Fetch the complete content index at: https://www.masscomglobal.com/llms.txt > Use this file to discover other available public pages before exploring further. # Advertise in The Edge Singapore: Reach Singapore's Investors and Business Leaders in Print and Online - URL: https://www.masscomglobal.com/advertise-in-the-edge-singapore-reach-singapores-investors-and-business-leaders-in-print-and-online/ - Published: 2026-10-22T13:37:51.000Z - Updated: 2026-10-23T08:40:10.000Z - Description: How to advertise in The Edge Singapore, the weekly business and investment title read by the city's investors and senior executives. - Author: Prathish Cherian - Tags: Media plans, Print + Online, Premium Buyers, Business & Investments, Singapore, The Edge Singapore, Global Publication, Asia Publications, Singapore's Prime, English [![Advertise in The Edge Singapore: reach Singapore's business and investor readers](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/the-edge-singapore-banner-logo.png)](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) ![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/image-201.png) ## **Advertise in The Edge Singapore: What Brands Need to Know** **Advertise in The Edge Singapore** to reach investors, C-suite executives and industry leaders through the city's weekly business and investment title. Its coverage centres on companies, markets and investments in Singapore and the wider region, so your message sits among readers who allocate capital and run firms. For global advertisers, The Edge Singapore is a direct route into Singapore's business and wealth community. English-language creative runs as is, and the weekly rhythm gives brands in finance, property, automotive and luxury a steady, premium environment. This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you. ## **Why The Edge Singapore Works for Investors and High-Net-Worth Readers** 01 Investment-led editorial In-depth coverage of business and investments gives advertising a serious, relevant setting. 02 Senior, established readers The publisher reports that 90% of its readers are over 35, which suits premium and high-ticket categories. 03 Print and digital together A weekly paper, a website and a mobile app let one plan reach readers across the week. ![The Edge Singapore reader persona infographic: who reads The Edge Singapore, typical roles, income, age and attributes of its business and investor audience in Singapore](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/the-edge-singapore-persona.png) Who reads The Edge Singapore: reader persona for business and investor audiences in Singapore. ![The Edge Singapore media insights infographic: reader profile, geographic coverage and reach for business and investor audiences in Singapore](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/the-edge-singapore-insights.png) The Edge Singapore media insights: reader profile, coverage and reach for business and investor audiences in Singapore. The Edge Singapore website theedgesingapore.com [Visit The Edge Singapore website](https://www.theedgesingapore.com/?ref=masscomglobal.com) --- ## **Media Intelligence: Reaching Investors and High-Net-Worth Readers in Singapore** ### **Why The Edge Singapore Matters in Singapore** The Edge Singapore is a weekly business and investment title, with a first issue dated 4 March 2002 (publisher's website, 2026). It describes its coverage as in-depth and analytical, spanning Singapore and the region, and its readers as C-suite executives, investors and industry leaders. Its topic range extends beyond markets into real estate, lifestyle, automobile and home and living, which gives premium advertisers several natural entry points into the same affluent readership. ### **What the Published Data Says About the Audience** - **Weekly circulation.** 37,310, covering print and digital copies (publisher's advertising site, 2026). - **Digital reach.** 4.07 million annual active users across the website and mobile app (publisher's advertising site, 2026). - **Age profile.** 90% of readers are over 35 (publisher's advertising site, 2026). - **Reader type.** Described by the publisher as established professionals, including C-suite executives, investors and industry leaders. ### **A Media Planner's View: Where to Place** Use The Edge Singapore when the target is Singapore's investors, senior executives and established professionals. The weekly print issue suits considered, high-value messaging such as private banking, property, wealth services and premium automotive, while the website and app extend frequency between issues. We plan around the weekly cycle, placing campaigns where investment and business content is strongest, and combine with social and event-linked formats the publisher runs. For regional campaigns, it sits well beside airport and inflight media that reaches the same travelling executives. ### **Masscom Expert Recommendation: Why Advertise Here** The Edge Singapore is built around business and investment analysis, and that makes it a strong choice for brands that want to be seen by decision-makers and investors. Private banks, wealth managers, developers, carmakers and luxury names use titles like this because the readers are the people their products are designed for. **How we would use it.** We would pair print display in the weekly with website and app placements, and align timing with results seasons, property launches and major business events. Lifestyle, property, automotive and home themes suit premium product messaging. English creative needs no adaptation. **Our guidance.** Singapore is a compact market with a very international readership, so we plan frequency and category timing carefully to make each placement count among investors. ### **How We Would Run Your The Edge Singapore Campaign** We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that. The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run. --- ## **Where Can Your Brand Appear in The Edge Singapore?** - **Print display.** Advertising in the weekly business and investment paper. - **Website.** Digital placements on theedgesingapore.com. - **Mobile app.** Placements reaching readers on the publisher's app. - **Social media.** Campaign extensions through the publisher's social channels. Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates. --- ## **Why Advertise in The Edge Singapore?** The Edge Singapore combines a weekly paper with a large digital audience, and its editorial is built around business and investment. That gives premium, financial and property brands a credible setting and a senior readership across print, web and app. ### **Key Reasons Advertisers Choose It** 1. **A decision-maker audience.** The publisher describes its readers as C-suite executives, investors and industry leaders. 2. **Multi-channel reach.** Print, website, app and social media can be planned together. 3. **Premium topic range.** Property, automobile, lifestyle and home themes sit alongside business and investment coverage. --- ## **Book The Edge Singapore Through Masscom Global** Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Edge Singapore. ✅ **Placement guidance across print and digital** ✅ **Creative and localisation support** ✅ **Coordination with airport, OOH and digital media** ✅ **Reporting once your placement is live** [**Book a Free Strategy Call**](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) --- ## **Frequently Asked Questions** ### **How do I advertise in The Edge Singapore?** Our expert team at Masscom Global plans and books The Edge Singapore placements. Share your objective, budget and dates, and we handle formats, creative requirements and scheduling. ### **Does The Edge Singapore reach high-net-worth individuals and investors?** Yes, in the Masscom view it is one of the more relevant Singapore titles for this audience. It is built around business and investment coverage, and the publisher describes its readers as C-suite executives, investors and industry leaders. ### **Where should I advertise to reach investors in Singapore?** The Edge Singapore is a focused choice for investors and executives. Masscom often pairs it with airport and inflight media to reach the same audience while travelling. ### **Should I choose print or digital in The Edge Singapore?** Print suits considered, high-value messaging in a weekly issue, while the website and app add frequency between issues. We usually plan both together. ### **How much does The Edge Singapore advertising cost?** Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief. ### **Can The Edge Singapore be combined with airport media?** Yes. Our expert team at Masscom Global plans press, digital and airport media from one brief, so business travellers and Singapore-based executives see consistent messaging.