> ## Content Index > Fetch the complete content index at: https://www.masscomglobal.com/llms.txt > Use this file to discover other available public pages before exploring further. # Advertise in The Business Standard: Reach Bangladesh's Business Leaders and Investors in Print and Online - URL: https://www.masscomglobal.com/advertise-in-the-business-standard-reach-bangladeshs-business-leaders-and-investors-in-print-and-online/ - Published: 2026-10-22T12:50:27.000Z - Updated: 2026-10-23T08:41:00.000Z - Description: How to advertise in The Business Standard, Bangladesh's English-language business newspaper, in print and online. - Author: Prathish Cherian - Tags: Media plans, Print + Online, Premium Buyers, Business & Investments, Bangladesh, The Business Standard, Global Publication, Asia Publications, Bangladesh's Prime, English [![Advertise in The Business Standard: reach Bangladesh's business and investor readers](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/the-business-standard-bd-banner-logo.png)](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) ![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/image-171.png) ## **Advertise in The Business Standard: What Brands Need to Know** **Advertise in The Business Standard** to reach Bangladesh's executives, entrepreneurs, bankers and investors through an English-language title built around the economy. Banking, stocks, industry and corporate coverage sit at the front of the website, so your message appears where decision-makers follow the market. For global advertisers, The Business Standard (TBS) is the English-language route into the Bangladeshi business community, with print, a website, a Bangla edition and video. Our expert team at Masscom Global plans it as the investor-facing layer of a Bangladesh campaign. This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you. ## **Why The Business Standard Works for Investors and High-Net-Worth Readers** 01 Economy-led coverage Banking, stocks, industry, corporates, energy and aviation are listed sections, so advertising sits beside relevant content. 02 English-language audience English suits international-facing executives, investors and professionals who deal with overseas partners. 03 Several formats Print, website, a Bangla edition, video and podcast give one plan more than one way to reach the reader. ![The Business Standard reader persona infographic: who reads The Business Standard, typical roles, income, age and attributes of its business and investor audience in Bangladesh](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/the-business-standard-bd-persona.png) Who reads The Business Standard: reader persona for business and investor audiences in Bangladesh. The Business Standard website tbsnews.net [Visit The Business Standard website](https://www.tbsnews.net/?ref=masscomglobal.com) --- ## **Media Intelligence: Reaching Investors and High-Net-Worth Readers in Bangladesh** ### **Why The Business Standard Matters in Bangladesh** The Business Standard is a Dhaka-based news platform with print and online versions. Its online version launched in 2019 and the English-language newspaper followed on 21 January 2020, which makes it one of the newer titles in the Bangladeshi market. It places extra emphasis on business news and provides analysis of the Bangladesh economy, alongside selective international coverage and analysis from global news and analysis providers. Its site is organised around Economy, World+Biz and Features, with a large video section. ### **What the Published Data Says About the Audience** - **Launch.** Online version launched 2019, English print newspaper launched 21 January 2020. - **Economy sections.** Banking, Stocks, Industry, Analysis, RMG, Corporates, Aviation and Energy are listed sections on the site. - **Premium features.** Dedicated Luxury, Brands, Habitat and Wheels feature sections suit lifestyle and premium advertisers. - **Formats.** Print with an e-paper, the website, a Bangla edition, video programmes and a podcast. ### **A Media Planner's View: Where to Place** Use TBS for investor, banking, property, trade and corporate messaging aimed at English-reading decision-makers. The Economy sections, including Banking, Stocks and Corporates, are the natural digital placements, and print display carries announcements that need a business setting. Pair TBS with a national Bengali title for scale, and use the Luxury, Brands and Habitat feature areas for premium products. Our expert team at Masscom Global aligns timing with results seasons, trade events and your launch calendar. ### **Masscom Expert Recommendation: Why Advertise Here** TBS is the English-language title Bangladesh's business readers use for economy and market coverage. For investors, banks, property developers, trade promotion bodies and premium brands, it offers an environment where the readers are the decision-makers those advertisers want. **How we would use it.** Place display in print for corporate announcements and investment messages, run digital around the Economy and Corporates sections, and use the Luxury and Brands feature areas for premium products. Add the Bangla edition when the target extends beyond English readers. **Our guidance.** Our team plans TBS as the business and investor layer of a Bangladesh campaign, paired with a national Bengali daily when broad reach is also needed. ### **How We Would Run Your The Business Standard Campaign** We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that. The rest is ours to handle: creative adapted for English, with Bengali adaptation for the Bangla edition, the insertion booked and proofed, and reporting once the advertisement has run. --- ## **Where Can Your Brand Appear in The Business Standard?** - **Print display.** Advertising in the English-language business newspaper. - **Website sections.** Digital placements around Economy, Banking, Stocks and Corporates. - **Feature sections.** Luxury, Brands and Habitat areas for premium and lifestyle messages. - **Video and Bangla edition.** Video programmes and a Bangla edition for wider reach. Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates. --- ## **Why Advertise in The Business Standard?** The Business Standard gives advertisers an English-language, economy-led environment in Bangladesh, with print, web, video and a Bangla edition. Our expert team at Masscom Global plans it as the investor-facing core of a Bangladesh media plan. ### **Key Reasons Advertisers Choose It** 1. **A business audience.** Coverage is centred on the economy, banking, stocks and corporates. 2. **English-language reach.** Suits international-facing executives and investors. 3. **Premium features.** Luxury, Brands and Habitat sections for lifestyle advertisers. --- ## **Book The Business Standard Through Masscom Global** Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Business Standard. ✅ **Placement guidance across print and digital** ✅ **Creative and localisation support** ✅ **Coordination with airport, OOH and digital media** ✅ **Reporting once your placement is live** [**Book a Free Strategy Call**](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) --- ## **Frequently Asked Questions** ### **How do I advertise in The Business Standard?** Share your objective, budget and dates with our expert team at Masscom Global. We plan and book print and digital placements and manage the creative timeline. ### **Does The Business Standard reach high-net-worth individuals and investors?** Yes, its economy-led coverage draws the executives, business leaders and investors who make up Bangladesh's financial audience, which suits wealth, banking and property advertisers. ### **Where should I advertise to reach investors in Bangladesh?** The Business Standard is the English-language business option, and a national Bengali daily such as Prothom Alo adds scale. Our team plans both from one brief. ### **Should I use print or the website in The Business Standard?** Print carries announcements in a business setting, while the website sections around Economy and Corporates reach readers daily. Most plans combine both. ### **How much does The Business Standard advertising cost?** Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief. ### **Do you handle Bengali creative for The Business Standard?** Yes, our team coordinates Bengali adaptation for the Bangla edition and can combine the plan with airport media for travelling executives.