> ## Content Index > Fetch the complete content index at: https://www.masscomglobal.com/llms.txt > Use this file to discover other available public pages before exploring further. # Advertise in Taipei Times: Reach Taiwan's Business and Investor Readers in Print and Online - URL: https://www.masscomglobal.com/advertise-in-taipei-times-reach-taiwans-business-and-investor-readers-in-print-and-online/ - Published: 2026-10-22T12:00:36.000Z - Updated: 2026-10-23T08:41:39.000Z - Description: How to advertise in the Taipei Times, Taiwan's daily English-language newspaper, in print and online. - Author: Prathish Cherian - Tags: Media plans, Print + Online, Premium Buyers, Business & Investments, Taiwan, Taipei Times, Global Publication, Asia Publications, Taiwan's Prime, English [![Advertise in Taipei Times: reach Taiwan's business and investor readers](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/taipei-times-banner-logo.png)](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) ![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/image-151.png) ## **Advertise in Taipei Times: What Brands Need to Know** **Advertise in the Taipei Times** to reach international professionals, investors and premium readers through Taiwan's English-language daily. Local and world business pages sit in the first section of the paper, so your message appears beside the news that executives and investors follow. For global advertisers, the Taipei Times is the English-language route into Taiwan's business and expatriate community. The website is freely available to readers worldwide, so a placement works for audiences in Taipei and for readers following Taiwan from abroad. This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you. ## **Why Taipei Times Works for Investors and High-Net-Worth Readers** 01 English-language access It is a daily paper in English, which suits foreign-facing brands, multinational firms and international professionals. 02 Business pages in the main section Local and world business coverage sits in section one next to Taiwan, Asia and world news and opinion. 03 Global online reach The website is open to readers worldwide, extending a placement beyond Taiwan's borders. ![Taipei Times reader persona infographic: who reads Taipei Times, typical roles, income, age and attributes of its business and investor audience in Taiwan](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/taipei-times-persona.png) Who reads Taipei Times: reader persona for business and investor audiences in Taiwan. Taipei Times website taipeitimes.com [Visit Taipei Times website](https://www.taipeitimes.com/?ref=masscomglobal.com) --- ## **Media Intelligence: Reaching Investors and High-Net-Worth Readers in Taiwan** ### **Why Taipei Times Matters in Taiwan** The Taipei Times launched on 15 June 1999 and publishes every day, with its own description of the paper as English-language and Taiwan-focused. Each edition runs 16 pages in three sections: news, business and opinion; bilingual times and features; and sports. Taiwan is a major hub for technology and manufacturing, and an English-language daily gives international companies, investors and visitors a way into that conversation. The paper's bilingual pages also serve readers who study or work between English and Chinese. ### **What the Published Data Says About the Audience** - **International professionals.** English-language news and business coverage suits executives, diplomats, academics and foreign residents in Taiwan. - **Business and investor interest.** Local and world business sits in section one, close to Taiwan, Asia and world news. - **Bilingual readers.** The Bilingual Times and Features section serves readers moving between English and Chinese, including students and young professionals. - **Global online audience.** The website is freely available worldwide, so readers abroad with an interest in Taiwan can see a campaign. ### **A Media Planner's View: Where to Place** Use the Taipei Times for campaigns aimed at English-reading professionals, investors and international residents in Taiwan. The business and news pages suit finance, technology, property and corporate messages, while the features section suits travel, dining, education and premium lifestyle brands. Add the website for global reach and frequency, and adapt creative into Chinese where a campaign needs to speak to local readers directly. Our team can also pair it with airport media for travellers passing through Taipei. ### **Masscom Expert Recommendation: Why Advertise Here** The Taipei Times is Taiwan's daily English-language newspaper, and for brands that want to reach international executives, investors and affluent readers in Taiwan it is a focused choice. Its motto, bringing Taiwan to the world and the world to Taiwan, describes the audience well: readers inside the country with global interests and readers abroad with an interest in Taiwan. **How we would use it.** We would place finance, property, technology and premium brand messages in the business and news pages, use the features section for travel, dining and lifestyle brands, and run the website alongside print. English creative is the base, with Chinese adaptation for readers who prefer it. **Our guidance.** Taiwan reads in Chinese and English, so we decide the right language mix for your audience as part of the plan. ### **How We Would Run Your Taipei Times Campaign** We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that. The rest is ours to handle: creative adapted for English creative; Chinese adaptation available, the insertion booked and proofed, and reporting once the advertisement has run. --- ## **Where Can Your Brand Appear in Taipei Times?** - **Print display.** Display advertising in the daily English-language edition. - **Business and news pages.** Positions near local and world business coverage in the main section. - **Features section.** Slots in Bilingual Times and Features for travel, dining, education and lifestyle brands. - **Website.** Digital placements on taipeitimes.com, open to readers worldwide. Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates. --- ## **Why Advertise in Taipei Times?** The Taipei Times gives advertisers a daily English-language newspaper in Taiwan, with business coverage in its main section and a website open to the world. For international brands, finance, technology and premium campaigns, it is a clear and credible setting. ### **Key Reasons Advertisers Choose It** 1. **English-language daily.** It serves the international professionals and investors who read news in English. 2. **Business pages up front.** Local and world business coverage sits in the main section of every edition. 3. **Worldwide online access.** The website is freely available to readers around the world. --- ## **Book Taipei Times Through Masscom Global** Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Taipei Times. ✅ **Placement guidance across print and digital** ✅ **Creative and localisation support** ✅ **Coordination with airport, OOH and digital media** ✅ **Reporting once your placement is live** [**Book a Free Strategy Call**](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) --- ## **Frequently Asked Questions** ### **How do I advertise in the Taipei Times?** Our expert team at Masscom Global plans and books Taipei Times placements. Share your objective, budget and dates, and we will set out formats and lead times. ### **Does the Taipei Times reach high-net-worth individuals and investors?** It reaches English-reading executives, investors and international professionals in Taiwan through a daily paper with business pages in its main section. For high-net-worth targeting, our team combines it with premium channels such as airport and inflight media. ### **Where should I advertise to reach investors in Taiwan?** The Taipei Times business and news pages are a strong English-language option, and Chinese-language titles can sit alongside it. Our team plans the mix from one brief. ### **Should I use print or the website for the Taipei Times?** Print gives the daily edition and section positioning, while the website reaches readers worldwide. We usually combine the two. ### **How much does Taipei Times advertising cost?** Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief. ### **Do you handle Chinese creative for Taiwan?** Yes. Our team coordinates adaptation of English creative into Chinese, and can combine the campaign with airport media for travellers.