> ## Content Index > Fetch the complete content index at: https://www.masscomglobal.com/llms.txt > Use this file to discover other available public pages before exploring further. # Advertise in Liberty Times: Reach Taiwan's Business and Investor Readers in Print and Online - URL: https://www.masscomglobal.com/advertise-in-liberty-times-reach-taiwans-business-and-investor-readers-in-print-and-online/ - Published: 2026-10-22T08:46:41.000Z - Updated: 2026-10-23T08:44:17.000Z - Description: How to advertise in Liberty Times, Taiwan's mass-reach Traditional Chinese national daily, in print and on ltn.com.tw. - Author: Prathish Cherian - Tags: Media plans, Print + Online, Premium Buyers, Business & Investments, Taiwan, Liberty Times, Global Publication, Asia Publications, Taiwan's Prime, Chinese [![Advertise in Liberty Times: reach Taiwan's business and investor readers](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/liberty-times-banner-logo.png)](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) ![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/image-57.png) ## **Advertise in Liberty Times: What Brands Need to Know** **Advertise in Liberty Times** to reach Taiwan's professionals, investors and premium readers through one of the island's largest Chinese-language national dailies. Broad news coverage and a busy website give your message wide visibility among readers who follow business, property and public life. For global advertisers, Liberty Times is a route into Taiwan's mainstream reading public in Traditional Chinese. Our expert team at Masscom Global plans the Chinese creative, the positions and the timing so the message reads as native to Taiwanese readers. This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you. ## **Why Liberty Times Works for Investors and High-Net-Worth Readers** 01 Broad national reach It is one of Taiwan's most widely read Chinese-language dailies, so your message travels well beyond a niche. 02 Print and online together The daily edition and ltn.com.tw let one plan cover both formats. 03 Decision-making readers General news readers of this scale include senior professionals, investors and property buyers. ![Liberty Times reader persona infographic: who reads Liberty Times, typical roles, income, age and attributes of its business and investor audience in Taiwan](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/liberty-times-persona.png) Who reads Liberty Times: reader persona for business and investor audiences in Taiwan. Liberty Times website ltn.com.tw [Visit Liberty Times website](https://ltn.com.tw/?ref=masscomglobal.com) --- ## **Media Intelligence: Reaching Investors and High-Net-Worth Readers in Taiwan** ### **Why Liberty Times Matters in Taiwan** Liberty Times is a Traditional Chinese national daily in Taiwan. It was first published on 17 April 1980 as Liberty Daily and took the name Liberty Times in 1988, growing into one of the island's best-known newspaper brands. Its website, ltn.com.tw, is a widely used destination for Taiwanese news readers, which lets advertisers pair print with a daily online presence. ### **What the Published Data Says About the Audience** - **Heritage.** First published in 1980 as Liberty Daily and renamed Liberty Times in 1988. - **Language.** Written in Traditional Chinese, the script used by Taiwanese readers. - **Online presence.** The ltn.com.tw website carries the title's news online alongside print. - **Reader type.** A broad national readership that includes professionals, investors and property buyers, in the Masscom planning view. ### **A Media Planner's View: Where to Place** Use Liberty Times when the goal is large-scale national visibility in Taiwan. Print display suits launches, corporate announcements and property or financial messaging, while ltn.com.tw extends the campaign day to day. For investor and premium targeting, our team selects the news and weekend positions that suit the message, then pairs the plan with other Taiwan media and airport placements so the audience sees it in several moments. ### **Masscom Expert Recommendation: Why Advertise Here** Liberty Times is a high-reach national daily in Taiwan, and for brands that need scale together with credibility it is a strong choice. Banking, property, travel, education and premium consumer brands use national titles like this because the readership includes household decision makers, working professionals and investors. **How we would use it.** Our team would combine print display in the main news pages with ltn.com.tw placements, and time bursts around product launches, property campaigns and financial seasons. Creative is adapted into Traditional Chinese, with English versions prepared where useful. **Our guidance.** We plan the section and day for each message so that investor and premium advertising sits next to the content those readers value most. ### **How We Would Run Your Liberty Times Campaign** We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that. The rest is ours to handle: creative adapted for Traditional Chinese creative; English available, the insertion booked and proofed, and reporting once the advertisement has run. --- ## **Where Can Your Brand Appear in Liberty Times?** - **Print display.** Advertising in the national daily. - **Online display.** Placements on ltn.com.tw planned alongside print. - **Launch and announcement bursts.** Concentrated print and online activity around a product, property or financial launch. - **Chinese creative.** Traditional Chinese adaptation prepared for Taiwanese readers. Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates. --- ## **Why Advertise in Liberty Times?** Liberty Times gives advertisers a high-reach national platform in Taiwan, with a print edition and a busy website. For investor and premium messaging it offers scale and a Traditional Chinese environment that Taiwanese readers use every day. ### **Key Reasons Advertisers Choose It** 1. **National scale.** A mass-reach daily puts your message in front of a wide Taiwanese audience. 2. **Print and online reach.** The daily and ltn.com.tw let one plan cover both formats. 3. **Decision-making readers.** Professionals, investors and property buyers read national news daily. --- ## **Book Liberty Times Through Masscom Global** Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Liberty Times. ✅ **Placement guidance across print and digital** ✅ **Creative and localisation support** ✅ **Coordination with airport, OOH and digital media** ✅ **Reporting once your placement is live** [**Book a Free Strategy Call**](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) --- ## **Frequently Asked Questions** ### **How do I advertise in Liberty Times?** Our expert team at Masscom Global plans and books Liberty Times placements. Share your objective, budget and dates, and we handle formats, creative and timing. ### **Does Liberty Times reach high-net-worth individuals and investors?** Yes, as a mass-reach national daily it includes senior professionals, investors and property buyers across Taiwan. Our team plans the positions that suit wealth, finance and premium messaging. ### **Where should I advertise to reach investors in Taiwan?** National dailies such as Liberty Times work well for scale, and our team pairs them with business-facing and airport placements. We build the mix from one brief. ### **Should I choose print or online in Liberty Times?** Print suits launches and announcements, while ltn.com.tw keeps the message visible day to day. Most plans use both. ### **How much does Liberty Times advertising cost?** Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief. ### **Do you handle Traditional Chinese creative for Taiwan?** Yes, our team coordinates Traditional Chinese adaptation, with English versions available, so your message suits Taiwanese readers.