Advertise in La Presse: What Brands Need to Know
Advertise in La Presse to reach business leaders, investors, professionals and premium households in Quebec through Montreal's leading French-language daily. La Presse is now fully digital, delivered through its website, mobile app and the La Presse+ tablet edition, so your message appears where Quebec readers follow news, economy and culture every day.
For global advertisers, La Presse is a direct route into French-speaking Canada's decision-makers. It has moved from a print institution to a digital-first publisher, which gives advertisers rich formats, strong targeting and a Montreal readership that includes the city's finance, property and professional communities.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why La Presse Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Canada
Why La Presse Matters in Canada
La Presse is Montreal's major French-language daily. It ended its Sunday print edition in 2009, its weekday print edition in 2016 and its Saturday print edition at the end of 2017, and is now published entirely online through lapresse.ca, a mobile app and La Presse+, the free digital edition launched for tablets in 2013.
In its last years of print measurement, the Audit Bureau of Circulations recorded average circulation of 204,948 on weekdays and 263,888 on Saturdays (six months to 30 September 2011). That figure reflects the print era and is quoted here as a guide to the title's historic scale.
What the Published Data Says About the Audience
- Historic print scale. 204,948 weekday and 263,888 Saturday circulation (Audit Bureau of Circulations, six months to September 2011).
- Fully digital. All print editions have ended, the last in December 2017, and the title now reaches readers online.
- Digital products. The website, a mobile app and the La Presse+ tablet edition, launched in 2013.
- Reader type. Montreal and Quebec professionals, executives and affluent households, in our planning view.
A Media Planner's View: Where to Place
Use La Presse as the lead French-language title for business, investor and premium audiences in Quebec. La Presse+ suits high-impact display creative, while the website and app add daily frequency across the working week.
Our expert team at Masscom Global would pair business and economy environments with real estate, travel and weekend lifestyle sections for luxury and property advertisers, and combine La Presse with Le Devoir for a fuller view of Quebec's opinion-forming readers.
Masscom Expert Recommendation: Why Advertise Here
La Presse is the main French-language news brand in Montreal and across Quebec, with a long record of reaching professionals, executives and affluent households. For brands in finance, property, luxury, travel, education and professional services, it combines scale with a quality environment in the market's own language.
How we would use it. We would build a campaign around the La Presse+ tablet edition and the website, using rich-media and full-page creative in business, economy, real estate and weekend lifestyle environments, and add mobile placements for daily frequency. Creative should be in French.
Our guidance. Because La Presse is entirely digital, we plan it around audience, device and timing rather than print days, and adapt creative into French so it reads natively to Quebec audiences.
How We Would Run Your La Presse Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for French, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in La Presse?
- La Presse+ display. Full-screen and rich-media advertising in the tablet edition.
- Website. Display and sponsored placements on lapresse.ca.
- Mobile app. Placements for daily frequency on phones.
- Sections. Business, economy, real estate and weekend lifestyle environments for targeted messages.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in La Presse?
La Presse is Montreal's leading French-language daily and is now entirely digital. For advertisers who want business, investor and premium readers in Quebec, it offers scale, rich formats and a trusted editorial setting in the language of the market.
Key Reasons Advertisers Choose It
- A leading Quebec brand. A title with a long record of reaching Montreal professionals and affluent households.
- Rich digital formats. La Presse+, the website and the app support high-impact creative.
- French-language reach. Creative in French connects directly with Quebec readers.
Book La Presse Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for La Presse.
✅ Placement guidance across digital placements
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in La Presse?
Our expert team at Masscom Global plans and books La Presse placements. Share your objective, budget and dates, and we handle formats, French creative and scheduling.
Does La Presse reach high-net-worth individuals and investors?
Yes, in our planning view. It is Montreal's major French-language news brand, read by executives, professionals and affluent households, which suits finance, property and premium advertisers.
Where should I advertise to reach investors in Quebec?
La Presse is the lead French-language daily, and Le Devoir adds a more focused opinion-forming readership. Our team plans both from one brief.
Is La Presse print or digital?
It is fully digital, through the website, mobile app and La Presse+ tablet edition. Its print editions ended, the last in December 2017.
How much does La Presse advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle French creative for Quebec?
Yes, our team coordinates French creative for Quebec readers, and can combine La Presse with airport and travel media for a wider Canada campaign.
