> ## Content Index > Fetch the complete content index at: https://www.masscomglobal.com/llms.txt > Use this file to discover other available public pages before exploring further. # Advertise in Al Ittihad: Reach the UAE's Arabic-Reading Business and Premium Audience in Print and Online - URL: https://www.masscomglobal.com/advertise-in-al-ittihad-reach-the-uaes-arabic-reading-business-and-premium-audience-in-print-and-online/ - Published: 2026-10-22T08:06:09.000Z - Updated: 2026-10-23T08:44:36.000Z - Description: How to advertise in Al Ittihad, the Abu Dhabi-based Arabic daily, in print and on its website. - Author: Prathish Cherian - Tags: Media plans, Print + Online, Premium Buyers, Business & Investments, United Arab Emirates, Al Ittihad, Global Publication, Middle East Publications, United Arab Emirates' Prime, Arabic [![Advertise in Al Ittihad: reach United Arab Emirates's business and investor readers](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/al-ittihad-banner-logo.png)](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) ![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/image-42.png) ## **Advertise in Al Ittihad: What Brands Need to Know** **Advertise in Al Ittihad** to reach Arabic-reading investors, professionals and premium households across the UAE. First published on 20 October 1969 and based in Abu Dhabi, it is the country's longest-running Arabic daily, a natural home for national, economic and corporate messages. For global advertisers, Al Ittihad is the route into the capital's Arabic-speaking audience, close to government, banking, energy and investment decision-makers. Our expert team at Masscom Global plans Arabic creative and English adaptation from one brief. This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you. ## **Why Al Ittihad Works for Investors and High-Net-Worth Readers** 01 Heritage and trust First published in 1969, it carries long-standing recognition among UAE readers. 02 Capital-city audience Its Abu Dhabi base links it to the readers close to government, finance and large corporate activity. 03 Arabic-language reach It speaks to the part of the UAE market that reads news and business in Arabic. ![Al Ittihad reader persona infographic: who reads Al Ittihad, typical roles, income, age and attributes of its business and investor audience in United Arab Emirates](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/al-ittihad-persona.png) Who reads Al Ittihad: reader persona for business and investor audiences in United Arab Emirates. Al Ittihad website aletihad.ae [Visit Al Ittihad website](https://www.aletihad.ae/?ref=masscomglobal.com) --- ## **Media Intelligence: Reaching Investors and High-Net-Worth Readers in United Arab Emirates** ### **Why Al Ittihad Matters in United Arab Emirates** Al Ittihad is the UAE's oldest daily newspaper in Arabic, with its first issue appearing on 20 October 1969 in Abu Dhabi. In the first half of 2013 its circulation was reported at 109,640 copies (as listed in public reference data, H1 2013), a scale that made it one of the most widely distributed Arabic dailies in the country. ### **What the Published Data Says About the Audience** - **Language.** Arabic, aimed at Arabic-reading Emiratis and residents across the UAE. - **Circulation.** 109,640 copies in the first half of 2013 (public reference data, H1 2013). - **Base.** Abu Dhabi, the capital, close to government and large corporate activity. - **Online.** The aletihad.ae website carries the paper's coverage digitally, with an English-language edition site as well. ### **A Media Planner's View: Where to Place** Use Al Ittihad when the campaign needs to speak Arabic to UAE investors, professionals and premium households, especially in the capital. The main edition suits corporate, financial and national-occasion messages, and the website extends the reach between print days. Our expert team at Masscom Global can pair the title with UAE airport and outdoor media so the same audience sees the campaign on the move, and with English-language titles for full market coverage. ### **Masscom Expert Recommendation: Why Advertise Here** Al Ittihad is a long-established Arabic daily from Abu Dhabi. For banks, developers, investment platforms, automotive, aviation and luxury brands, it offers credibility and a national platform among Arabic-reading Emiratis and residents who follow public affairs and the economy. **How we would use it.** Our team would use print display in the main edition for brand and corporate announcements, add placements on aletihad.ae for continuity, and time campaigns around national occasions and economic moments. Arabic creative should lead, with English adaptation where the plan needs it. **Our guidance.** Arabic creative needs native adaptation rather than direct translation, so our team handles copy, tone and cultural fit as part of the plan. ### **How We Would Run Your Al Ittihad Campaign** We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that. The rest is ours to handle: creative adapted for Arabic creative; English adaptation available, the insertion booked and proofed, and reporting once the advertisement has run. --- ## **Where Can Your Brand Appear in Al Ittihad?** - **Print display.** Advertising in the Arabic daily edition. - **Corporate and financial notices.** Announcement-style placements for banks, developers and investment brands. - **Website.** Display and campaign placements on aletihad.ae. Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates. --- ## **Why Advertise in Al Ittihad?** Al Ittihad combines heritage, Arabic-language reach and an Abu Dhabi base. For advertisers targeting investors and premium readers in the UAE's Arabic-speaking market, it is a credible national title with long-standing recognition. ### **Key Reasons Advertisers Choose It** 1. **The UAE's oldest Arabic daily.** First published in 1969, it carries lasting recognition among readers. 2. **A capital-city audience.** Its Abu Dhabi base suits corporate, financial and national messages. 3. **Print and online.** The newspaper and aletihad.ae can be planned together. --- ## **Book Al Ittihad Through Masscom Global** Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Al Ittihad. ✅ **Placement guidance across print and digital** ✅ **Creative and localisation support** ✅ **Coordination with airport, OOH and digital media** ✅ **Reporting once your placement is live** [**Book a Free Strategy Call**](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) --- ## **Frequently Asked Questions** ### **How do I advertise in Al Ittihad?** Our expert team at Masscom Global plans and books placements in print and online. Share your objective, budget and dates, and we handle formats, Arabic creative and scheduling. ### **Does Al Ittihad reach high-net-worth individuals and investors?** Yes, within the Arabic-reading market. As the capital's heritage Arabic daily, it reaches professionals, investors and decision-makers, so it suits banking, investment, property and luxury advertisers. ### **Where should I advertise to reach investors in the UAE?** Al Ittihad is a strong Arabic-language choice, especially for Abu Dhabi. Our team pairs it with Dubai titles, English-language titles and airport media for full coverage. ### **Should I use print or the website?** Print suits announcements and brand messages, and aletihad.ae extends reach between print days. Our team plans both together. ### **How much does Al Ittihad advertising cost?** Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief. ### **Do you handle Arabic-language creative?** Yes. Our team coordinates native Arabic adaptation and an English version where needed, and can combine the campaign with airport media.