Adolfo SuĂĄrez MadridâBarajas Airport (MAD) is Spainâs largest and most internationally connected airport, serving as a key gateway between Europe and Latin America. With 1 million verified weekly impressions and strategically placed digital screens, this hub delivers prime visibility for brands looking to engage high-value travelers from Europe, the Americas, and beyond.
Now with Programmatic Digital Out-of-Home (pDOOH), advertisers can deploy dynamic, real-time messaging at Madrid-Barajas with complete control over timing, targeting, and creatives â launching campaigns within just 48 hours.
Madrid-Barajas Airport Advertising Packages
Flexible packages tailored for brands scaling in European and global markets:
- Silver Package â Starting from just $10,000/month
- Gold Package â Starting from just $15,000/month
- Diamond Package â Starting from just $50,000/month
Looking for a custom strategy?
Book Your Free Expert Consultation Today
What is Programmatic Digital Out-of-Home Advertising (pDOOH)?
pDOOH brings the agility of digital marketing into high-impact physical spaces like airports. Through real-time targeting, automation, and flexible creative delivery, pDOOH at Madrid-Barajas allows brands to:
- Instantly book inventory via a programmatic platform
- Target by terminal, screen location, or time of day
- Go live in 48 hours after creative approval
- Rotate creatives or update messaging during the campaign
- Monitor performance live with real-time analytics
This is the future of airport media: agile, accountable, and built for performance.
Why Advertise at Madrid-Barajas Airport?
Engage One of Europeâs Busiest Travel Gateways
Adolfo SuĂĄrez MadridâBarajas Airport is the #1 airport in Spain and among the top 5 in Europe, with direct connections to over 70 countries across Europe, Latin America, Africa, and the U.S.
Who Youâll Reach:
- European business professionals and government officials
- Latin American tourists and expats
- Affluent domestic Spanish travelers
- International students and young professionals
- Transit passengers with extended layovers
With major traffic across Terminals 1, 2, 3, and 4, your message connects with a diverse, high-spending audience.
Terminal & Screen Coverage Across Madrid-Barajas Airport
With programmatic digital screens across high-traffic airport zones, your campaign enjoys excellent visibility at key touchpoints throughout the passenger journey.
Your Ads Will Appear In:
- Departures Areas: Check-in halls, security queues, and boarding gates
- Arrivals Zones: Baggage claim, customs corridors, and exit walkways
- Retail and Concessions: Duty-free zones, cafes, and high-end retail points
- Transit Areas: Key connectors between Terminals T1âT4
- Entrance Roads and Drop-off Points around the airport perimeter
This multi-location coverage ensures repeat brand exposure at every travel phase.
Key Benefits of Advertising at Madrid-Barajas Airport
1. Connect with a Global, Spanish-Speaking Audience
Tap into a powerful mix of European and Latin American travelersâmany of whom are decision-makers, entrepreneurs, and high-spenders.
2. Agile Messaging with Real-Time Control
Update creative based on time zones, audience segments, or live newsâon demand.
3. Speed to Market
Launch within 48 hours, supported by expert global media planners and live reporting.
Whatâs Included in Every Madrid-Barajas Campaign
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Free Expert Campaign Consultation
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Real-Time Reporting & Optimization Tools
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48-Hour Launch Turnaround from Creative Approval
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Unlimited Mid-Campaign Creative Swaps
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Placement Strategy Based on Dwell Time & Passenger Flow
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100% Guaranteed Execution Backed by Campaign Managers
Book Your Free Expert Consultation Today
FAQs About Madrid-Barajas Airport Advertising
How soon can my campaign go live?
Campaigns can be live within 48 hours of final creative approval.
Who will see my ads at Madrid-Barajas?
Your campaign reaches business travelers, EU flyers, Latin American visitors, and international tourists.
Can I change creatives during the campaign?
Yes. pDOOH enables full creative control â rotate, test, or localize your ads mid-campaign.
Where are the screens placed?
All screens are positioned in high-dwell zones, including departures, arrivals, walkways, and retail areas.
Do I get campaign analytics?
Absolutely. Every campaign includes live screen-level reporting and optimization insights.
Launch Your Madrid-Barajas Airport Campaign Now
Advertising at Madrid-Barajas Airport is your gateway to Spainâs top-tier travel audience and a direct route to Spanish-speaking consumers across Europe and Latin America. With pDOOH, your campaign adapts in real time and delivers measurable impact with every impression.
Whether youâre breaking into Iberian markets or scaling globally, this is your moment to make a bold statement â where attention is earned, not interrupted.
Book your free media strategy session now
