Every year, Eid is celebrated by more than 1.8 billion people worldwide, making it one of the most powerful cultural moments for brands to connect with global audiences. From 18–21 March 2026, brands have a rare opportunity to take that celebration to the world’s most iconic advertising stage- Times Square, New York.
Through this Programmatic Digital Out-of-Home (pDOOH) campaign, brands can activate a high-impact presence across multiple spectacular digital billboards and 3D screens during the Eid period, reaching millions of people in the heart of Manhattan.
Why Times Square Is One of the Most Powerful Advertising Locations in the World
Times Square is often described as “The Crossroads of the World.”
Every day, hundreds of thousands of pedestrians, commuters, and tourists move through its streets, making it one of the highest-traffic urban spaces globally. For advertisers, this creates three major advantages:
Global Visibility
Brands showcased in Times Square often reach far beyond New York, as visitors capture and share the experience across social media.
Prestige and Brand Authority
Advertising in Times Square positions a brand alongside some of the world’s most recognizable companies.
Viral Creative Potential
With massive digital screens and immersive formats, Times Square has become famous for viral 3D billboard experiences.
Creating a Viral 3D Experience
One of the most exciting opportunities for this campaign is the use of 3D digital billboard creative. Many global brands now use immersive 3D animations in Times Square to generate viral engagement. These formats often generate organic social media coverage and user-generated content, significantly amplifying campaign reach beyond the physical location.
Prathish Cherian
View the full insights about Times Square 3D billboard directional rates here
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Book NowThe Eid Times Square Campaign
This campaign is designed to help brands create a powerful cultural presence during the Eid celebration period.
The activation runs from 18–21 March 2026, aligning with the expected Eid celebrations.
Campaign Highlights
- 18 Premium Times Square Screens
- 4-Day Campaign
- 17 Hours of Daily Visibility
- 2.09 Million Estimated Impressions
The campaign runs daily from 8:00 AM to 1:00 AM, delivering continuous brand visibility throughout the day and night.
Across the four-day period, the campaign is projected to generate over 2 million impressions, reaching tourists, local audiences, and global visitors moving through Times Square.
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The Power of Programmatic DOOH
Unlike traditional billboard buying, this campaign uses Programmatic Digital Out-of-Home (pDOOH) technology.
This allows advertisers to:
- Access premium inventory efficiently
- Optimize budget allocation
Deliver campaigns across multiple high-impact screens simultaneously
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Book NowEstimated Ad Delivery
With a 17-hour daily advertising window, each screen in Times Square typically runs loops between 60 and 120 seconds.
This allows a brand to achieve hundreds of ad plays per day per screen, resulting in thousands of plays across the entire network during the campaign period.
Campaign Investment
The full programmatic Times Square Eid activation is available for $50,000.
This includes:
- Deployment across 18 premium digital screens
- Campaign impression reporting
- Screen play verification
- Post-campaign performance reporting
A Rare Cultural Marketing Moment
Advertising during Eid in Times Square combines three powerful elements:
- A global cultural celebration
- One of the world’s most prestigious advertising locations
- Immersive digital storytelling formats that drive viral attention
For brands looking to create a memorable and shareable moment, this campaign offers a unique way to connect with audiences during one of the most meaningful celebration periods of the year.
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